Privacy policy

Last updated: September 23, 2026

Introduction

Equine Tails operates this online store and website, including the related content, features, customer accounts, products and services collectively referred to as the “Services”.

This Privacy Policy explains how we collect, use, disclose and otherwise process personal information when you visit our website, create or use a customer account, place an order, communicate with us or otherwise use the Services.

Our online store and customer accounts are hosted through Shopify. We also use selected service providers, including Klaviyo for email marketing and Trustpilot for customer review invitations where enabled and permitted by applicable law.

If there is a conflict between our Terms of Service and this Privacy Policy concerning the collection, use or disclosure of personal information, this Privacy Policy will apply.

Personal Information We Collect

Depending on how you interact with us, we may collect or process the following categories of personal information:

Contact information, including your name, email address, telephone number, billing address and shipping address.
Order and transaction information, including products purchased, order value, payment status, shipping method, returns, refunds and previous transactions.
Customer account information, including your email address, saved addresses, order history, account preferences and other information associated with your Shopify customer account.
Payment information, which is processed by Shopify and authorised payment providers. Equine Tails does not generally receive or store complete payment-card numbers.
Communications, including information provided when you contact customer support, submit a form, request a return or communicate with us by email or social media.
Marketing preferences, including newsletter subscription status, consent records and unsubscribe requests.
Review information, including review invitations, submitted ratings, comments and related order information where review services are used.
Device and technical information, including IP address, browser type, device type, operating system, network information and unique identifiers.
Usage information, including how and when you access, browse or interact with the website, products, cart, checkout and other Services.
Fraud and security information, including signals used to protect customer accounts, payments, orders and the website from fraudulent or malicious activity.

Sources of Personal Information

We may collect personal information:

Directly from you when you create an account, place an order, subscribe to marketing, complete a form, request support or otherwise communicate with us.
Automatically through the website, Shopify and technologies such as cookies, pixels, tags and similar tools, subject to applicable consent requirements.
From Shopify, payment providers, shipping carriers and other companies involved in processing or delivering your order.
From marketing, analytics, advertising and review platforms where these services are enabled.
From fraud-prevention, security and technical service providers.
From other parties where you have authorised the disclosure or where collection is otherwise permitted by law.

How We Use Personal Information

We may use personal information to:

Provide, operate and improve the Services.
Process payments and fulfil orders.
Arrange shipping and provide tracking information.
Create and manage customer accounts.
Process returns, exchanges, withdrawal requests and refunds.
Provide customer support and respond to enquiries.
Communicate important information about orders, accounts, policies or the Services.
Maintain records required for accounting, taxation, invoicing and legal compliance.
Detect, investigate and prevent fraud, misuse and security incidents.
Analyse website performance and customer interactions.
Personalise website content and customer experience where permitted.
Send marketing communications where valid consent or another lawful basis applies.
Send review invitations and manage customer reviews where permitted.
Comply with legal obligations and respond to lawful requests from courts, regulators or public authorities.
Protect the rights, property and safety of Equine Tails, our customers and others.

Legal Bases for Processing

Where the General Data Protection Regulation or similar laws apply, we process personal information using one or more of the following legal bases:

Performance of a contract, including processing orders, payments, deliveries, customer accounts, returns and refunds.
Legal obligation, including tax, accounting, invoicing, consumer-protection and regulatory requirements.
Legitimate interests, including operating and improving our business, providing customer support, securing the Services, preventing fraud and understanding website performance, provided that these interests are not overridden by your rights.
Consent, including certain marketing communications, non-essential cookies and advertising technologies where consent is required.
Establishment, exercise or defence of legal claims, where necessary.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal will not affect processing that was lawful before consent was withdrawn.

How We Disclose Personal Information

We may disclose personal information to service providers and other recipients where necessary for the purposes described in this Privacy Policy, including:

Shopify, which hosts our online store, customer accounts, checkout and related commerce services.
Payment providers and financial institutions, which process payments and help prevent payment fraud.
Shipping carriers and logistics providers, which deliver orders and provide tracking services.
Klaviyo, which manages email subscriptions and marketing communications.
Trustpilot, where customer information is used to facilitate genuine post-purchase review invitations.
Accounting, invoicing and professional advisers, where information is required for financial, tax, compliance or legal purposes.
Technology, hosting, security, analytics and advertising providers, where these services are enabled.
Public authorities, regulators, courts or law-enforcement bodies, where disclosure is required or permitted by law.
Parties involved in a business transaction, such as a merger, acquisition, restructuring or sale of business assets, subject to applicable legal safeguards.

Service providers may process personal information only for the services they provide or as otherwise permitted by law.

We do not sell personal information in the ordinary meaning of selling customer data for money.

Shopify

Our online store, customer accounts and checkout are hosted by Shopify.

Information submitted through the Services is transmitted to and processed by Shopify and its service providers, which may operate in countries other than your country of residence.

Shopify may also process certain personal information as an independent controller for its own permitted purposes. Information about Shopify’s processing and customer privacy rights is available in the Shopify Consumer Privacy Policy.

Klaviyo and Marketing Communications

We use Klaviyo to manage newsletter subscriptions and email marketing.

Information processed through Klaviyo may include your name, email address, marketing preferences, consent records, interactions with emails, website activity and order information where the Shopify integration is enabled.

Marketing communications are sent only where you have subscribed, otherwise provided valid consent, or where another lawful basis permits them. Creating a customer account does not by itself constitute consent to receive marketing emails.

You may unsubscribe at any time by selecting the unsubscribe link included in a marketing email or by contacting info@equinetails.com.

Unsubscribing from marketing communications will not prevent necessary transactional or service-related emails.

More information is available in the Klaviyo Privacy Notice.

Trustpilot Review Invitations

We may use Trustpilot to invite verified customers to review their genuine experience with Equine Tails.

Where enabled and permitted by applicable law, limited customer and order information may be shared with Trustpilot for this purpose, such as your name, email address, order reference and transaction date.

Submitting a review is voluntary. Reviews submitted directly to Trustpilot are also governed by Trustpilot’s own terms and privacy practices.

More information is available in the Trustpilot Privacy Policy.

Judge.me Product Reviews

We use Judge.me to display, collect and manage product reviews.

Where these features are enabled, Judge.me may process limited customer, order and product information to verify purchases, send review requests, display submitted reviews and prevent fraudulent or misleading content.

Information processed may include your name, email address, order reference, products purchased, submitted rating, review content and any photographs or videos you voluntarily provide.

Submitting a review is voluntary. Reviews published through Judge.me are also subject to Judge.me’s own terms and privacy practices.

More information is available in the Judge.me Privacy Policy.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags and similar technologies to:

Operate essential website and checkout functions.
Remember customer preferences and account sessions.
Maintain security and prevent fraud.
Measure website traffic and performance.
Understand how customers use the Services.
Support advertising and marketing activities where permitted.

Non-essential cookies and similar technologies are used subject to applicable consent requirements. You can manage available choices through the cookie-consent controls displayed on the website.

Additional information is provided in our Cookie Policy.

Customer Reviews and User Content

If you submit a review, photograph, comment or other content, that information may be displayed publicly together with the name or identifier you choose to provide.

Do not include sensitive personal information in publicly submitted content.

We may moderate or remove submitted content where necessary to comply with law, platform rules or our policies.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods depend on factors including:

The duration of our relationship with you.
Whether you maintain a customer account.
Legal, tax, accounting and invoicing obligations.
Fraud-prevention and security requirements.
The need to resolve disputes or enforce agreements.
Applicable limitation periods.
Whether you have withdrawn consent or requested deletion.

Some information may be retained for a longer period where required by law or necessary for legal claims.

Security

We use reasonable organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or storage system can be guaranteed to be completely secure. Please avoid sending sensitive payment or identification information through unsecured communication channels.

International Data Transfers

Some service providers may process personal information outside the European Economic Area, United Kingdom or your country of residence.

Where required, international transfers are protected through recognised legal mechanisms, such as adequacy decisions, Standard Contractual Clauses or other safeguards permitted by applicable law.

Your Rights

Depending on your location and applicable law, you may have rights including:

The right to be informed about the processing of your personal information.
The right to request access to personal information held about you.
The right to request correction of inaccurate or incomplete information.
The right to request deletion of personal information.
The right to restrict certain processing.
The right to object to processing based on legitimate interests.
The right to object at any time to processing for direct marketing.
The right to withdraw consent.
The right to receive certain information in a portable format.
The right to lodge a complaint with a competent data-protection authority.
Rights relating to the sale, sharing or use of personal information for targeted advertising where applicable.
The right to appeal certain decisions concerning a privacy request where provided by applicable law.

These rights may be subject to legal exceptions and verification of your identity.

To submit a privacy request, contact info@equinetails.com.

Marketing Choices

You can stop receiving marketing emails at any time by using the unsubscribe link in the relevant email.

You may still receive transactional messages concerning orders, payments, delivery, returns, customer accounts, security or customer-support requests.

You can also manage available cookie and advertising choices through the website’s privacy controls.

Children’s Information

The Services are not intended for children below the age at which they may independently use online commerce services in their jurisdiction.

We do not knowingly collect personal information from children in violation of applicable law. If you believe a child has provided personal information unlawfully, please contact us so that we can investigate and take appropriate action.

Third-Party Websites

The Services may contain links to websites or platforms operated by third parties.

We do not control and are not responsible for the privacy, security, availability or content of third-party websites. Please review their privacy policies before providing personal information.

Complaints

If you have concerns about how we process personal information, please contact us first at info@equinetails.com so that we can investigate.

Where applicable, you also have the right to lodge a complaint with your local data-protection authority.

Customers in Greece may contact the Hellenic Data Protection Authority:

https://www.dpa.gr/

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our Services, providers, practices or legal obligations.

When changes are made, we will publish the revised version and update the “Last updated” date. Where required by law, we will provide additional notice or request renewed consent.

Contact and Data Controller

For questions concerning this Privacy Policy or to exercise a privacy right, contact:

Equine Tails
Athens, Greece
Email: info@equinetails.com
VAT Number: EL162674887
G.E.MI. Number: 191981101000

For the purposes of applicable data-protection legislation, Equine Tails is the controller of personal information processed for the purposes described in this Privacy Policy.