Cookie Policy
Last updated: September 23, 2026
This policy explains what cookies are, how we use them and how you can manage your preferences.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet or mobile phone) when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners. Some cookies are essential for the site to function, while others help us improve your experience or deliver personalised content.
We may also use similar technologies, such as pixels, tags and local storage, to support website functionality, remember preferences and understand how visitors interact with our website.
How We Use Cookies
We use cookies and similar technologies for the following purposes:
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Essential functionality: enabling customer accounts, maintaining shopping-cart and checkout sessions, providing security and remembering your cookie preferences.
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Analytics: understanding how visitors use our website so we can improve it, where required only with your consent.
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Marketing: measuring campaigns and delivering relevant email communications and personalised content, where required only with your consent.
Strictly Necessary Cookies
Always Active
These cookies are essential for the website, customer accounts, shopping cart and checkout to function properly. They enable core features such as security, session management, fraud prevention, accessibility and remembering your privacy preferences.
These cookies cannot be disabled through our cookie banner because the store may not function correctly without them.
| Provider | Purpose | Duration |
|---|---|---|
| Equine Tails | Stores your cookie and privacy preferences | Persistent |
| Shopify | Maintains storefront, customer-account, shopping-cart and checkout sessions | Session or persistent, depending on function |
| Shopify | Provides security, fraud prevention and essential store functionality | Session or persistent, depending on function |
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information about page views, sessions, website performance and customer interactions.
They allow us to improve our website and your shopping experience. Non-essential analytics cookies are used only where they are enabled and where the required consent has been provided.
Analytics providers may include Shopify Analytics and Google Analytics where these services are enabled.
Marketing Cookies
These cookies may be used to measure marketing campaigns, personalise communications and support features such as newsletter activity and abandoned-cart reminders.
We use Klaviyo for email marketing and related measurement. Klaviyo may use cookies or similar technologies to understand website and email interactions where these features are enabled.
Marketing cookies and similar technologies are used only where the required consent has been provided.
Customer Reviews and Third-Party Features
Where enabled, services such as Trustpilot and Judge.me may use cookies or similar technologies when review invitations, review widgets or related features are displayed or used.
These services process information according to their own privacy and cookie practices.
Managing Your Cookie Preferences
When you first visit our website, a cookie banner will appear allowing you to accept, reject or customise your cookie preferences.
You can revisit your choices through the privacy controls available on the website. You can also control or delete cookies through your browser settings.
Most browsers allow you to refuse or delete cookies. Please note that blocking strictly necessary cookies through your browser may affect the functionality of the website, customer accounts, shopping cart or checkout.
Browser-specific instructions are available from:
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Google Chrome
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Mozilla Firefox
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Safari
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Microsoft Edge
Third-Party Cookies
Some cookies and similar technologies on our website may be provided by third-party services. We do not directly control cookies set by these providers and recommend reviewing their privacy and cookie policies:
For additional information about how personal information is processed, please review our Privacy Policy.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes to our website, service providers, business practices or legal requirements.
Any changes will be posted on this page with a revised “Last updated” date. We encourage you to review this policy periodically.
Questions?
If you have any questions about our use of cookies or similar technologies, please contact us at info@equinetails.com.